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Confessions of a Chocoholic (gluten free, vegan, additive free, ethically sourced chocolate)

July 3, 2019

My name is Jaime and I am a chocoholic. (I was even a chocoholic for Halloween one year).  Don’t talk about the time I ate so many brownies in a day that I truly thought I was having heart palpitations. On that note, I’ll admit that I definitely gave myself this assignment out of personal interest.



 There are two Maverick Chocolate locations; one in Findlay Market, and the other in Rookwood Commons. Upon stepping foot into either location, the smell of fine chocolate immediately entrances shoppers. I specify “fine” chocolate because, seriously, this isn’t Hershey’s we’re talking about. I’ve been to plenty of candy stores in my day, and nothing compares to the warm, distinguished aroma of Maverick Chocolate; I could write an entire review on just the scent. 


I met co-founder and co-owner of the bean-to-bar craft chocolate company, Paul Picton, at the Rookwood location for a shop tour and to chat about one of our favorite things. Paul and Marlene are husband and wife, and the duo behind the magic. 


An engineer, Paul traveled throughout Europe for years working as a jet engine salesman, always returning home to Marlene with fine chocolate in tow. In 2013, Paul stopped travelling for work and it wasn’t long before their supply of fine, European chocolates ran low. 


Out of a sheer need for great chocolate, it could be said that Maverick Chocolate was born.. Seriously though, Maverick Chocolate Company is the only chocolate factory in the state of Ohio… and it’s right in our very own backyards, which is pretty amazing. Paul and Marlene have put Cincinnati on the map when it comes to chocolate, and a visit to one of their shops will show illustrate their magic.  



While I could go on and on about the taste of Maverick Chocolates: how silky, smooth, and delightfully flavorful each unique bar is, I was equally impressed by the company’s commitment to ethical and sustainable practices. A tremendous amount of hard work goes into each and every bar. Think hand-sorting cocoa beans, hand-pouring the chocolate into each and every individual bar and truffle mol. Then taking the excellence on step further  to ensure that every ingredient is ethically sourced. 




Maverick Chocolate Company also prides themselves on their beliefs: they believe everyone should be able to enjoy their chocolate. Their bars are gluten free, many are nut-free, vegan, and they even offer a sugar-free variety. They do not include any stabilizers or added oils as you’ll see in many chocolate bars… yep, even the ones that are marketed as “healthy.”  


I’d be remiss if I didn’t mention the slew of prestigious awards that Maverick Chocolate Company has won, including The Good Food Award, recognizing outstanding American craft food producers and, truly, one of the highest awards in the food industry many merely dream of receiving.




You can find more information about Maverick Chocolate Company’s unique bean-to-bar process here, but that will not compare to making a stop into one of their shops. They offer free tours of their in-store chocolate factory on Tuesdays at 2:00pm, and Thursdays at 2:00pm and 7:00pm… and I strongly advise you to add a tour to your schedule! 


Maverick Chocolate Company hasn’t exactly helped me overcome my addiction, but with chocolate this good, why would I want to?


If you are also looking for more ways to connect with new people and places of fitness.  Please consider becoming a Cincy State of Being insider:, Your guide to all things health and fitness in Cincinnati!


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